In a recent press release, Apple revealed plans to introduce the next generation of its products. The company has not yet shared what the new product will be, but its CEO, Tim Cook, said: "they'd be introducing the next big thing."

People speculate that this could reference an upcoming product competing with Google's Project Tango and Microsoft's HoloLens. These headsets allow you to interact with virtual objects in the physical world using sensors that map your environment.

Unlike the AR efforts of Meta, Apple's mixed reality headset will be only intended for short periods of communication, content viewing, and gaming, which also would seem to make it off-limits for the metaverse.

Apple's CEO, Tim Cook, said: “people should not be encouraged to spend their lives in a virtual world.” However, Apple job listings suggest the company is still looking for talented individuals to help build a virtual reality.

Some listings ask for talent that will assist developers in different fields build frameworks and tools that enable connected experiences in a 3D mixed reality world.

Apple is also looking for a talented individual with experience in visual effects and gaming production. It is also seeking people with the know-how to build a new video service for its upcoming device, which has likely grown from Apple's 2020 acquisition of NextVR.

Generally, Cook is much more optimistic about augmented reality, where people can still interact with the real world, and believes the technology will be "the next big thing."

It will be interesting to see what Apple's next move is. What are your thoughts on the idea of a mixed-reality headset? Do you think it will be successful? Will it impact the VR/AR industry as a whole?

Also, Read According to Reports, Apple Has Cut down on Its Plans for the Upcoming iPhone Release.