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25 Aug 2022

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Google IoT Core Service to Be Shuttered next Year

Google has announced that they will close their IoT Core service and give their customers a year to move to a new service that manages their IoT devices.

Recently, the announcement of this change appeared at the top of the IoT Core web page with no explanation. In addition, an email was also sent to customers to announce the change.

According to the company, partnering with customers to manage the process is a better solution.

"Since launching IoT Core, it has become clear that our customers' needs could be better served by our network of partners specializing in IoT applications and services," Google representatives explained.

Additionally, Google is aware of its reputation for abruptly shutting down services. However, the Google Cloud spokesperson insisted that they strive to make the transition as seamless as possible for their customers. "We have worked extensively to provide customers with migration options and solution alternatives and provide a year-long runway before IoT Core is discontinued."

While that is true, it still didn't calm commenters on Hacker News, who were extremely critical of the news and questioned Google Cloud's commitment to its customers.

Microsoft and AWS , two competitors, offer similar services that help customers manage their IoT devices while ingesting and interpreting all the data they collect.

According to Constellation Research analyst Holger Mueller, it's intriguing that Google is shutting down this particular service after all the IoT hype we've heard lately. "It's interesting. IoT was supposed to be this big driver for cloud loads for the cloud vendors," he said.

According to Mueller, the big three cloud vendors - Amazon, Microsoft, and Google - have seen less innovation in their IoT offerings, allowing better-quality, specialized IoT vendors to catch up. They now run on the big three cloud providers' infrastructure and get these workloads with less of an investment or the need to manage a software platform. So far, only Google has announced that it is leaving its IoT-centered product development in the past.

Most likely, this could be related to the mounting losses the company has been suffering in the cloud division as it tries to catch up with Amazon and Microsoft. A recent earnings report last month showed that the company had earned more than $6 billion in revenue, an increase from $4.6 billion the prior year. However, losses for the division were $858 million, a substantial increase over the $591 million loss for the year before.

Despite the policy, customers like those on Hacker News feel left out in the cold. This is largely a matter of trust, and Google Cloud must address it if it hopes to grow.

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