ATLANTA - It's easy to get excited about the dynamic, automated use of data analytics in the world of automobile racing. But seemingly slower-moving enterprises such as the Coca-Cola Company have sped into the modern age of analytics as well.

Large consumer brand companies have treasured copious customer data for decades, as they live off of minute changes in markets. A single, 0.1% change in market of a popular product can mean a difference of millions of dollars in annual revenue for a popular product.

The Atlanta-based Coca-Cola Company today deploys an analytics platform from Alteryx (based in Irvine, CA) “to merge, prepare, and analyze data from multiple disparate sources and make our insights accessible across the organization,” according to the company's Jay Caplan, a senior analytics business manager.

Other large consumer-brand companies on a similar platform, and their use of it, include:

* Another Atlanta-based institution, Delta Air Lines, which “future proofs” aircraft maintenance to avoid long-term grounding time with analytics automation

* Armor Express, in the Washington, DC area, which says it took predictive modeling to the next level with real-time data feeds that inform supply chains – and realizing significant savings through inventory optimization

* The UK's RCI Bank, which now uses predictive analytics to automatically manage more than 200,000 emails per year with a 90% accuracy rate, according to the company, “reducing fraud by more than 40% and saving around 2M euro annually.

Photo from Alteryx.