Salesforce, the world's leading provider of CRM solutions, has announced that Acxiom, one of the world's largest creators and processors of online data about consumers, businesses, and their relationships with each other, has joined the Salesforce AppExchange.

This partnership will enable more than 100 million users in over 190 countries to access Acxiom's industry-leading marketing data and analytics. It will also provide a deeper understanding of how people buy from brick-and-mortar stores and mobile devices.

Acxiom offers a powerful set of tools for marketers, along with automated insights, to help make better business decisions. With these new capabilities from Salesforce, AppExchange customers can use the customer information available from both companies to get smarter about what is happening in the marketplace.

They'll be able to build campaigns and optimize processes without reinventing the wheel. Customers who sign up now can leverage this rich library of content in a single integration within the next 12 months. They'll also be able to take advantage of the combined services through flexible pricing plans.

Adding Acxiom to the Salesforce AppExchange Genie Collection will enable brands to understand their needs better, personalize at scale, and unlock new revenue opportunities that increase business growth.

As marketers today, we are expected to know our customers, anticipate their needs, and engage them in context, personalized and relevant ways.

The Salesforce Customer Data Platform (CDP), powered by Genie, enables brands to create a single source, making customer journeys more personal, actionable, and intelligent.

The result of using the app is that brands can experience dramatic and advantageous changes to their business outcomes from their marketing initiatives and know their CDP investments are paying off quickly.

The AppExchange Genie Collection allows partners to leverage the power of data with the world's #1 CRM platform - across sales, service, marketing, loyalty, commerce, and external data sources - to accelerate business growth.

"Acxiom's decades-long experience in privacy-compliant data services and identity management offers Salesforce clients expertise other partners can't bring to the table.

David Skinner, chief strategy officer at Acxiom, said: "Marketers using Acxiom's Data Enhancement for CDP app can increase their advertising efforts' precision and predictive power and improve campaign response rates. Doing so will help them get in-market faster, reduce marketing costs and maximize their ROI on the Salesforce platform."

Woodson Martine, EVP, and GM of AppExchange said: "Salesforce is thrilled that Acxiom has joined the AppExchange Genie Collection. A data-first approach and a single source of truth have never been more important for brands to deliver on customer expectations in today's digital world.

"We can't wait to see how the innovations from Acxiom will help our customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys."